That’s because WCCB, the CW affiliate in Charlotte, and IMG College have come to terms on a three-year deal that means all six of the Niners’ home games will be televised locally here in the Queen City. A deal with a station like WCCB, which as a CW affiliate isn’t bound to network sports programming or contractual obligations with various conferences on the weekends like the ABC, CBS, NBC and Fox stations here in town, is a huge boost to getting eyeballs fixed upon a team that is preparing to make the jump to FBS in 2015 that might otherwise be focused on ACC or SEC football. With this three-year deal, the Niners’ transitional period from FCS independent to full-fledged Conference USA member is covered.
The initial press releases from the university or WCCB itself didn’t mention it, but expect Brad Lambert’s weekly coach’s show to be shown on the station as well. Also, a deal with the basketball team may not be out of the question either in a few months. Either way, it’s great news, and having a local TV partner marks an important step in marketing the program to a much wider base.
ESPN 730 (WGZV-AM) will provide radio coverage of the team; however, Charlotte IMG general manager Tod Rosensweig has mentioned “expanding the reach” of the radio network, so some further news on that end may be around the corner.